Agriculture in the Classroom-Manitoba (AITC-M) has announced a transformative three-year funding partnership with Manitoba Beef Producers (MBP), amounting to $105,000. This strategic alliance underscores a shared commitment to ensuring the next generation of voters, consumers, leaders and innovators are well-informed about our agriculture industry’s opportunities and challenges.
“We are incredibly grateful for Manitoba Beef Producers’ unwavering support. Their commitment is a testament to the vital role agricultural education plays in shaping informed and engaged citizens,” said Katharine Cherewyk, Executive Director of AITC-M. “Together, we are paving the way for students to gain a comprehensive understanding of the agriculture sector, including the beef industry.”
The ongoing partnership has already seen remarkable achievements. Notably, MBP’s support was pivotal to the success of the 2023 Amazing Agriculture Adventure: Animals event in Glenlea, Manitoba, where 650 grade 4 and 5 students immersed themselves in the livestock industry’s practical realities. Additionally, MBP’s role as a Foundational Supporter of the Foundations of Manitoba Agriculture virtual hub has provided students with robust learning resources on 18 key agricultural commodities, including beef. Last year, MBP also sponsored Beef Week, an AITC-M social media campaign that culminated in 60 students learning about cows in the classroom – virtually.
“Our multi-year commitment will ensure school-aged children across Manitoba have access to accurate, balanced, and science-based resources about the beef sector delivered by Agriculture in the Classroom-Manitoba in a fun and engaging manner,” said Matthew Atkinson, District 8 Director and President, Manitoba Beef Producers. “There is tremendous value in connecting farmers and educators to spark conversations and promote hands-on learning opportunities that bring the farm to the classroom.”
The impact extends to the Eat Well: Exploring Canada’s Food Guide initiative, which has benefitted 1,120 students from grades 4 to 6, thanks to MBP’s contributions. These programs illustrate the profound and positive influence that MBP’s backing has had on agricultural education.
