For the past 10 years, Manitoba Public Insurance (MPI) has been helping more Manitobans drive safely in winter conditions through its Winter Tire Program. The program provides low-interest financing of up to $2,000 per vehicle to eligible individuals towards the purchase of winter tires as well as associated products and services.

“Since launching in 2014, MPI’s Winter Tire Program has provided over 240,334 loans to customers throughout Manitoba,” said Maria Campos, MPI’s Chief Customer and Product Officer. “Reducing barriers to this investment helps more people be ready for winter driving while preventing collisions and keeping our roadways safe for everyone across the province.”

Winter tires are specially designed to stay flexible in cold temperatures with treads that deflect water, maintaining a better grip on the road surface. Investing in a set of winter tires can be expensive, which is why MPI introduced the Winter Tire Program, making it easier and more affordable for Manitobans to drive safely during the winter months.

Customers can get started by visiting any of the 812 participating retailers across the province to apply for the program, which offers financing terms between one and four years. The retailer will confirm eligibility and begin the loan authorization process. Manitobans can check their eligibility and learn more about the program at mpi.mb.ca.

In addition to the Winter Tire Program, MPI also offers free, 45-minute winter driving presentations to help licensed drivers brush up on winter driving skills. These presentations can assist those who may be experiencing Manitoba’s winter roads for the first time. Interested groups or organizations with 10 or more participants can visit mpi.mb.ca to request an in-person or virtual presentation this season.

Winter Driving Tips

  • Plan ahead. Before venturing out on the roadways, check weather and road conditions by calling 511. If road conditions are unfavourable, the safest strategy is to avoid driving. If you must head out, give yourself extra time to get to your destination safely and advise someone of the route you are taking as well as your estimated arrival time.
  • Slow down. Posted speed limits are for ideal travel conditions. On winter roads, especially on bridges and overpasses, ice is a common factor. Slowing down will help maintain traction and decrease your stopping distance. Also, maintain control of the vehicle and do not use cruise control.
  • Clear snow and ice. Clear all snow and frost from your vehicle before driving. This includes the hood, trunk, and roof of your vehicle. You want to see and be seen. Ensure your wheel wells are clear of any snow build-up as that could affect your ability to steer the vehicle. It is also essential to make sure your windshield washer fluid is topped up and rated for winter use to keep your windows clear of snow and ice and your line of vision clear.
  • Leave more space. Following distance should be increased on winter roads, especially when travelling at higher speeds or in poor visibility. Traction is reduced when roads are slippery and the time it takes to come to a complete stop increases.
  • Be aware. Watch for pedestrians, as snowbanks can reduce lines of sight and make it difficult for drivers to see pedestrians stepping onto the roadway. Snow can also impede your sight lines at intersections. Advance cautiously and lean forward to improve your view.