Manitoba Public Insurance (MPI) and the Winnipeg Police Service (WPS) have joined forces to crack down on speeding, one of the deadliest driving behaviours on Manitoba’s roads.

Through the Speed Safety Campaign, the two organizations are working together to target speeders in an effort to save the 20 Manitobans who are killed each year on average as a result of speeding and other types of aggressive driving.

For 16 days throughout November 2024, WPS officers conducted enforcement during the peak hours of 7am to 5pm, focusing on areas known for heavy rush-hour and industrial traffic.

“Speeding and aggressive driving contribute significantly to winter collisions, as reduced traction on icy and snow-covered roads increases the time and distance needed to stop safely,” said Maria Campos, MPI’s Vice President & Chief Customer and Product Officer. “Working with our law enforcement partners is important to address risky driving behaviours. This campaign with the Winnipeg Police Service demonstrates how enforcement, education, and public awareness work together to reduce risks and create safer roads for everyone.”

During the campaign, a total of 725 citations were issued for speeding violations and an additional 74 citations were issued for other Highway Traffic Act offences.

“Road safety is a shared responsibility. Winnipeg Police Service works collaboratively with partners such as MPI in this regard. Our community citizens also need to do their part,” said Marc Philippot, Inspector of the Winnipeg Police Service Traffic Division. “Adhere to the rules of the road, drive according to the conditions and please have the conversations with your loved ones to reduce their speed to help keep everyone safe.”

Through MPI’s Enhanced Enforcement Program, WPS was funded to provide additional resources to enforce against speeding and other high-risk driving behaviours during the 16-day period of the campaign.

Speeding is dangerous anytime of the year, but when the roads are snow and ice-covered, the dangers increase. Small actions behind the wheel can make a big difference in keeping our communities safe.

When driving in winter it is important to remember:

  • Adjust to conditions: Drive at a speed that matches road and weather conditions, even if it is below the posted speed limit
  • Leave extra space: Increase following distances to account for reduced grip and visibility
  • Be prepared: Consider installing winter tires on your vehicle; clear all snow and ice from windows, mirrors, and lights; and allow extra travel time to avoid rushing and risking a collision

Keeping roads safe during the cold months is a shared responsibility. Let’s all do our part and get home safely.