The Manitoba government is partnering with the Mining Association of Manitoba Inc. (MAMI) through a $1.5 million-investment to develop and deliver an internationally focused critical minerals marketing campaign to attract foreign investment to the province and diversify export markets.
“We know the world needs Manitoba’s minerals and our government is committed to strengthening and growing our mineral economy with good Manitoba jobs for Manitobans,” said Business, Mining, Trade and Job Creation Minister Jamie Moses. “We’re working with MAMI to increase and diversify investment in Manitoba’s critical mineral industry and Trump-proof the economy in the midst of the U.S. tariffs.”
The internationally focused campaign will aim to attract new industry partners in Europe and around the globe and lessen reliance on the U.S., noted the minister.
“We are excited to showcase Manitoba’s critical minerals to world,” said Stacy Kennedy, president, Mining Association of Manitoba Inc. “Manitoba critical minerals are vital to the global economy and MAMI, and we thank the provincial government for the opportunity to attract new capital for important projects.”
According to Natural Resources Canada, in 2023, 56 per cent of Canada’s mineral exports went to the United States. Manitoba is home to multiple critical minerals of worldwide interest, with 30 of 34 minerals on Canada’s 2024 critical minerals list, 45 out of the 50 minerals on the United States’ critical mineral list and 24 out of the 34 minerals on the European Union’s list.
The grant and proposed campaign will help address the need for new investment partners for Manitoba’s mineral industry, help reduce the long-term effects of tariffs on Manitoba’s critical mineral sector and increase investment from international markets, added Moses.
