Manitoba Pork has introduced a new monthly consumer-focused email newsletter titled “Pork! The One You Love.”
Susan Riese, the Manager of Public Relations and Consumer Marketing Programs with Manitoba Pork, says the newsletter focuses on food but it also includes other information of interest to consumers.
Our new consumer e-newsletter has been in the works for awhile. It’s something we’ve been wanting to do for quite some time especially with more and more people looking to get their news on their iPads and their iPhones. Also the consumer interest in where food comes from and where its produced is growing. People want access to healthy, safe and affordable food. That’s obviously a concern and we tick all of the boxes in that area.
We’ve given it a catchy title and so we’re hoping that that’s one way that it’ll be recognized. We have about six thousand subscribers currently and always hoping to get more. We’ll be offering recipes and links to videos, cooking tips and also be able to highlight our involvement in the community and the sector’s commitment to food safety and sustainability. It’s food focused but it allows us to talk about some of the other aspects of the pork sector as well such as sustainability, also the versatility of the product.
~ Susan Riese, Manitoba Pork
Riese says anyone interested in the new e-newsletter can access it through the Manitoba Pork website at manitobapork.com/e-newsletter. She says maybe you’ll get it in your inbox because a friend has shared something that was of interest but, if you want to be sure you get it in your inbox yourself, then subscribe to the newsletter.
