Canadian go-kart racers are being given the opportunity to drive a race car in Europe
For 2015, Richert Racing has developed the Richert Racing Driver Search as a way to help give Canadian kart racers an opportunity to make the difficult transition from kart racing into driving formula cars, not only from a driving standpoint, but also from the all important business standpoint.
Richert Racing Driver Search – national grassroots go-kart program
13 years ago I began my racing career by driving go-karts so I know how extremely hard it is to financially make the move towards driving race cars. I wanted to create the Richert Racing Driver Search as a way to give kart racers the chance to live their dreams by removing some of the financial obstacles for them. ~ David Richert
The unique angle of the program is that the Richert Racing Driver Search is not looking for the fastest go-kart racer, rather, the kart racer who can do the best job of promoting themselves will be the one rewarded with a trip to Europe to do a test session with a professional race team in the current Formula Renault 2.0 race car.
Each driver will be required to track their media attention throughout the year with Television, Radio, Print, Online, Public Appearances, and Social Media all being acceptable forms of media placement. Both Princess Auto and Silver Jeans Co. are already proud supporters of the Richert Racing Driver Search with several other corporate partners to be announced shortly.
We’re simply encouraging go-kart racers to share their personal stories within their own communities across Canada. The sacrifices that these kart racers have made and the passion that they have for their sport, is often an amazing story of perseverance…especially when being a race car driver is abnormal in the Canadian sport community. ~ David Richert
In 2002, David Richert began his racing career by competing in a 5.5 Honda powered go-kart in the Manitoba Karting Association. After 13 years of hard work, Richert is now competing with Inter Europol Competition as a professional driver in Europe.
It was in 2008 and 2009 while racing with Volkswagen, that David Richert was crowned the Jetta TDI Cup Media Champion in both seasons by generating more than two times the amount of publicity when compared with any other driver in the championship. Achieving this feat was instrumental in allowing him to continue pursuing his racing career.
I realized early in my racing career that auto racing is a business first and foremost and that one of the main factors of determining whether or not you advance your career comes down to your financial situation. I think the Richert Racing Driver Search not only provides a major direct tangible reward, but it will also provide all participants with the opportunity to start building the ground floor of the business side of what they’re doing. And at the end of the day, that is what will ultimately determine whether they succeed in racing or not. ~ David Richert
For more details, or to apply for the program, please visit the Richert Racing Driver Search Website www.richertracingdriversearch.com.
