Cereals Canada is proud to announce the launch of the Keep it Clean – Cereals campaign. Canadian agriculture has a well deserved reputation for consistently delivering high quality safe food and Keep it Clean – Cereals is designed to preserve and build upon this strong brand.
“There is a growing focus, both within Canada as well as in key export markets, on grain safety”, noted Cam Dahl, President of Cereals Canada. “Canadian farmers consistently deliver high quality safe food to consumers around the world. There are a few steps that producers can take to ensure that Canada preserves and builds on this brand reputation.”
Keep it Clean – Cereals is an informational campaign aimed at reminding producers about the best management practices needed to preserve Canada’s place in world markets. Key focal points for the campaign include:
- Knowing the market implication of all crop production products;
- Always following the label when applying crop production products; and
- Following best practices to avoid mycotoxin growth.
“Harvest is a critically important time for these issues. Now is the time when producers are making decisions on pre-harvest applications and storage. Care and attention during fall will make a difference when it comes time to market Canada’s grain.”
Keep it Clean – Cereals builds upon ongoing efforts by the Canola Council of Canada.
“Rather than creating a stand-alone but similar brand, Cereals Canada has worked with the Canola Council of Canada to present a consistent message to producers across commodities”, continued Dahl. “Cereals Canada thanks the Canola Council for their openness to the idea of a single platform for these key messages. This is an example of industry cooperation that benefits every part of the value chain,” concluded Dahl.
