Race car driver and Niverville native David Richert, will partner with Casamigos for several events, including a race at the Monaco Grand Prix weekend from May 26 to 29.
Richert’s Casamigos race car (courtesy Richert Racing)
Casamigos, a company created by longtime friends George Clooney, Rande Gerber, and Mike Meldman will have their brand racing through the streets of Monte Carlo as the title partner of David Richert’s race car.
Throughout the years, David Richert has woven a unique story of overcoming the odds in pursuit of his dream to drive at the highest levels. Richert has achieved success racing throughout the world and is now competing in the elite Eurocup Formula Renault championship, the highest Formula Renault level in the world, a category of racing which has helped in launching the careers of many Formula 1 superstars including World Champions Lewis Hamilton and Kimi Raikkonen.
The Eurocup championship will be the curtain-raising event for the Formula 1 cars on Sunday of the Monaco Grand Prix. In addition to Monaco, Casamigos will also be joining Richert for future events including several races at the historic circuit of Monza just outside of Milan, Italy.
Richert’s entire race car is designed to reflect the Casamigos brand, a tequila which was originally developed only for friends and family. “At first we were doing it just for us,” said George Clooney. “We just started making bottles for ourselves to drink and everybody liked it so we sort of felt that this might be something we should sell.”
The Casamigos name was born out of the longtime friendship between Clooney and Casamigos partner Rande Gerber who, along with wife Cindy Crawford, owns a home directly beside Clooney. “It’s named after our homes in Cabo called Casamigos, which loosely translated means house of friends,” said Rande Gerber.
“It’s an exclusive group of drivers that can say they’ve raced in Monaco and Richert recognizes it’s a special opportunity, not only to race in this prestigious setting, but also to partner with a great brand like Casamigos,” said David Richert. “It’s a huge privilege to have the chance to drive a race car in Monaco as it’s an extremely unique setting and I am looking forward to the challenge of driving on the tight, narrow streets. Partnering with Casamigos is also very special as it’s a great brand to be associated with and I think the design of the Casamigos car looks absolutely stunning!”
Casamigos joins Richert’s other corporate partners including Diabolica Wines, Silver Jeans Co., Loewen, Karma Property Management, and R.R. Dobel Insurance.
