A respected Malaysian food and beverage company is proudly promoting the fact that it uses soybeans from Canada.
Yeo Hiap Seng, a century-old Malaysian company world renowned for its nutritious soy milk drinks, is now displaying the Canada Brand logo – a stylized red maple leaf – on its product labels. This is the result of the first-ever Canada Brand co-branding agreement for food and agriculture.
“Yeo’s is a world leader in the beverage industry,” said Steve Scholze, chairman of the Canadian Soybean Exporters’ Association, who signed the agreement with Yeo. “The fact that the company believes advertising its use of Canadian soybeans will give it a competitive edge says a lot about the Canada Brand.”
A co-branding agreement allows a foreign entity, such as Yeo’s, to use the Canada Brand graphics on its products, indicating they contain Canadian ingredients.
Canadian soybeans are the soybeans of choice for many international buyers because of their stable quality, higher consistency in shape and size – which results in a better grind – and higher protein content.
Indeed, Canadian soybean exports to Malaysia increased 162 per cent in volume in 2006 over 2005.
Yeo Hiap Seng offers 40 beverages and a range of Asian food products and sauces.
