News - Marketing

The Western Canadian Wheat Growers Association is pleased to announce that it has put forward its transition plan for the implementation of marketing choice for wheat and barley.

The Western Canadian Wheat Growers Association opposes the inclusion of canola marketing under the Canadian Wheat Board (CWB), until such time as the CWB is made voluntary and is divorced from government.

The Canadian Pork Council hopes to replace imported pork on the plates of Canadian consumers with Canadian pork through the creation of a new national pork market development organization.

Research being conducted by the University of Alberta suggests the value of advertising and promotion within the pork industry can’t be underestimated.

The Western Canadian Wheat Growers Association urges the Canadian government to move forward quickly in providing prairie farmers with greater marketing freedom, following an announcement by the Supreme Court of Canada that it will not be hearing the Canadian Wheat Board’s appeal of a lower court ruling.

The chair of the SPI Marketing Group says the formation of a joint venture hog marketing service will provide Saskatchewan pork producers access to services they could not otherwise justify.

The Manitoba Pork Marketing Cooperative is confident a new joint venture hog marketing service will ultimately lead to reduced marketing costs for producers in both Manitoba and Saskatchewan.

The general manager of the SPI Marketing Group says Saskatchewan pork producers will see improved services and reduced costs as the result of a new joint hog marketing venture.

The CEO of the Manitoba Pork Marketing Cooperative reports improved efficiency in the manner in which it operates could result in reductions in the marketing fees it charges members in the future.

The Canadian Pork Council suggests innovative marketing focusing on quality is the key to making inroads in the lucrative Japanese market.