News - Pork

The Director of National Marketing with Canada Pork International reports the “Verified Canadian” branding strategy is proving highly effective in increasing the public’s awareness of and desire for Canadian pork.

The director of risk management with h@ms Marketing Services says, while export demand for pork has been sluggish, domestic demand has been holding firm.

In a first for the event, an Eden Area Hutterite Colony has captured the top two spots at the 2015 Hog Days Brandon Pork Quality Competition.

A veterinarian with Davidson Swine Health Services says, despite its growing popularity with consumers, demand for antibiotic free pork is unlikely to overtake that of commodity pork.

The director of risk management with h@ms Marketing Services is crediting the continued strong performance of pork in the domestic market to the growing popularity among consumers of bacon.

The operations manager with Pony Corral Pier 7 says pork offers endless opportunities and options for any chef.

The director of risk management with h@ms Marketing Services expects consumer demand for pork to play a key role in influencing profitability in the hog industry in 2015.

The manager of industry and policy analysis with Sask Pork is encouraging any pork producer not yet familiar with new requirements for the mandatory reporting of hog movements in Canada to contact their provincial pork office to get set up in the system.

Reduced U.S. hog slaughter numbers due to PED coupled with strong demand for pork is expected to result in continued record live hog prices throughout the third quarter of 2014.

The chair of the National Farm Animal Care Council’s Pig Code Development Committee is confident Canada’s new Pig Code of Practice will help boost the international marketing position for Canadian pork.